Notably one of the best speakers of the day, Rob Campbell (Sunshine/M&C Saatchi)) explains how the greatest creativity creates fate rather than hopefully encourages something to happen; and how creativity is more cost effective than the common philosophies of formal R&D, distribution and brain-washing media spend.
Showing posts with label Rob Campbell. Show all posts
Showing posts with label Rob Campbell. Show all posts
- Rob Campbell at PSFK Asia Conference
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