During our Creator Class panel at PSFK Asia Conference, I pulled out an example of an innovative and successful piece of work by one of our AWE50ME creatives, Linz Lim, which drew some applause from the audience. Here's what trendspotter Jeff Squires of PSFK had to say about Linz who incidentally also won a Red Dot in Design for her indie travel guide, A Little Beijing:
"While visiting Singapore, PSFK was introduced to a young designer named Linz Lim who has created an ingenious travel guide for a seven day trip to Beijing on the road less traveled. Called “A Little Beijing,” the publication stitches together photographs, maps and descriptions of quaint destinations throughout the city in the form of 60 postcards.
Each day, travelers follow pre-determined routes (outlined on a color coded map) and carry with them 10 corresponding post cards. Upon visiting a place, travellers scribble down their thoughts and mail them back home. Once they get back, a complete documentation of their trip should be waiting for them in the post."
PSFK IS HERE.
- AWE50ME indie travel guide book writer & designer, Linz Lim on PSFK
