After a day discussing the cutting-edge online trends and thinking at the PSFK Conference, BBH used the afterparty to unveil 'Wetagyou', a tongue-in-cheek 'analog photo tagging platform'. Reversing the usual tagging process, where photos are taken and then tagged online, BBH asked partygoers to first tag themselves with geek speak stickers and then have their photo taken. With a choice of over 150 nonsensical tags, ranging from memelord to lolcat to pediaphile, partygoers could then search for their photo at www.wetagyou.com
- BBH & PSFK TAG TEAM
